Thanks to the rise of services such as YouTube, Netflix, and Amazon people are watching online video all the time, so it’s no surprise that businesses are using video more and more in marketing.

ARE YOU USING VIDEO?

If the answer is no just take a look at some of these stats for online video and see why it’s so important.

– YouTube alone has over 1 billion users, that’s a third of Internet users.

– ComScore says that YouTube users spend an average of 40 minutes a day watching videos on mobile devices.

– Forbes predicts that 80% of web traffic will be video by 2019.

– Forbes also says that the average person spends 88% more time on a website with a video compared to one without.

HOW DOES THAT RELATE TO YOUR BUSINESS?

Well Google say that nearly 50% of users look for videos relating to a product before visiting a store, and according to Forbes 43%of people want marketers to use video more in the future. It’s clear that people want to see your videos, in fact eMarketer say people are 4 times more likely to watch a video that read about a business or product. Businesses who have videos on their website get more visitors, especially since Google favours these sites in search results, and the second most used search engine behind Google is its little brother YouTube, a video only platform.

THE FACT IS PEOPLE WANT TO WATCH VIDEO.

Consumers are more likely to find a video, more likely to watch a video, and more likely to go to a website or store after seeing a video. So what do you do with this information? Well you may want to start using video before your competitors do; in fact they probably do already.

If you need to have a video produced, our brief builder is a great place to get started, or if you want to create videos yourself but don’t know how, take a look at our training service.