SO YOU HAVE DECIDED THAT YOU NEED A VIDEO TO PROMOTE YOUR BUSINESS, YOUR SERVICES, OR A PRODUCT.
SO WHERE DO YOU BEGIN?
We always advise to start at the end. We know that might not seem logical but if you think about what you want your video to do once it is completed and shown across the globe this is a great starting point.
SO WHAT’S NEXT?
Next is deciding the style that your video will adopt. There are so many ways of telling your story and the style of the video is very important. Do you want your video to feature any of your customers talking about how great your products and services are by way of a testimonial? Do you want your video to be a promotional highlights film to showcase your business as a snapshot of the services that you offer? Do you want to feature in the video yourself or would you prefer an animated version of you to do the talking for you? Or are you simply looking to focus on a specific project or case study that you have completed?
Your audience is the biggest deciding factor in choosing a style. Once you know the message that you want to tell your audience you will be able to decide upon your preferred style of video.
So you have decided what you want your video to achieve and chosen the style, but how long should your video be?
Again this all depends on what you want your video to achieve. If you want to attract your audience through social media, then you might want your video to be short and sweet, with a ten to fifteen second duration. If you want to showcase what you do through a video on your website, then you might want the duration to be longer at around two or three minutes. If however the video is to be put onto DVD and sent to prospective customers it might be closer to a five-minute duration. The important thing to consider here though is the switch off factor. Your audience will only keep watching your video if it keeps their interest and a video that is too long might lose them halfway through.
SO WHO IS YOUR AUDIENCE?
Who will watch your video depends on the target market that your video is aimed at. You might want to reach all ages with your video content and story but you also might have specific age range that you want your video to hit. For example if you are creating video content to reach a more younger demographic then your content might need to be quick, creative and instant. Or equally if you are aiming at an older demographic then your content might be more paced, provoking a more thought full message.
WHERE WILL YOUR CONTENT BE FILMED?
So you have a great business location with lots of creative office space, many people in your team and you really want to capture this on film. So your location of your video could be at your offices showcasing your excellent facilities. Equally you might be operating out of smaller offices with beige walls, filing cabinets and not the tidiest of desks. So the location of the shoot might be in a studio environment, where the backgrounds can be added in later in post-production. Or you might want to be filmed outside using the exterior of a great location as a backdrop. Whatever your location choice it should be thought through and a recce of your chosen location should be made to plan the filming.
HOW MUCH ARE YOU INVESTING IN YOUR VIDEO PROJECT?
This is not a trick question. We are often asked how much a video costs and as you can see by the above stages of the brief building process, there are many factors that need to be taken into account when creating your video. When we have all of this information we can begin planning your project and this takes form in three phases.
The first of these is the Pre-Production phase. This is the beginning stage where will plan how your video will look and sound on paper. Each detail of your video is worked out in this phase and storyboard visuals are drawn up so we can plan your video journey. A script is written to accompany the visuals and a voice over artist is chosen to record this. We schedule meetings with you and your team to fully understand your requirements for the video and design the look and feel of your video.
The next phase when pre-production is agreed is the production stage, where your video is filmed. We use cinema quality ultra high definition 4K camera equipment, so this ensures that your video is recorded in the highest possible resolution and achieves the optimum broadcast standards.
When all of your footage as been recorded we move to the post-production phase, assembling your video like a jigsaw puzzle. We add music and sound effects, animation and motion graphics, your logo and brand colours.
When we have an edit ready for approval we then send you a link to view your video privately, so that you can make any changes or suggestions to the final edit.
As I am sure that you can appreciate by now, all of this process takes time and a lot of effort to ensure that it achieves what you required at the very start.
SO HOW CAN WE HELP?
We have extensive knowledge and experience of producing video content and telling stories effectively and work with our clients to achieve a maximum return on their video investment. We can work with you to develop your brief, ensuring that all of the questions are addressed and that your video not only looks great, but it delivers your story, key messages, company image, services and serves as the ultimate salesman.
HOW CAN YOU HELP?
We love a clean brief and when you are thinking about your next video project, please take the time to fill in our brief builder, answering all the questions laid out above and hit send. We will then process your information and one of our team will contact you to discuss your project in greater detail.
WE LOOK FORWARD TO WORKING WITH YOU.