As part of a series of promotional videos for Superfast South Yorkshire, we were asked to create an animation exploring the benefits of connecting to high-speed fibre broadband for businesses and homeowners.
The animation needed to show how slow broadband can affect the sending and receiving of large files and processing data and how much quicker this process could be with superfast and ultrafast fibre cable. It needed to be character based and the SFSY brand and colour scheme had to be used throughout the animation.
We wanted to reflect how easy it is for the home or business owner to get connected and upgrade to super and ultra fast broadband speeds by showing a speedy installation. We also felt that by showing a representation of the SFSY website it would help viewers to navigate around the site more easily. The characters were designed using the brand SFSY colours and reflect the frustrations of slow broadband and the benefits that faster broadband brings. The script was written to highlight the statistics of the number of cabinets installed.
BEHIND THE SCENES
“SFSY have worked with Mediabox Productions on a number of case study filming projects. Nick and the team are very friendly and very easy to get along with. On the filming days they ensured the interviewees were at ease and felt comfortable in order for things to run smoothly, helping to bring the best out of case study participants
The communication throughout both projects was clear and timely. The delivery of the projects was professional and fun! SFSY would happily recommend Mediabox as a company to work with.”