Produce a promotional video that highlighted the first time buyer process.
Paul had expressed that he didn’t want to be on camera himself and so animation was presented as an idea. The first time buying process is quite detailed and this had to be conveyed in a fun, simple and accurate way in a short duration.
3D animation allowed us to create a character representing Paul who shows us the journey people engage in when requesting his services. This enabled us to present a 360 degree rotation to certain frames and flexibility to control how we presented information.