PROJECT BRIEF

Hopkins Solicitors required a series of animations to illustrate their different services, across personal injury and medical negligence.

THE CHALLENGE

We were asked to create a character that would represent the company and guide viewers through the various services and processes. The character needed to fit in with the companies branding and colour scheme and be a friendly welcoming face.

THE SOLUTION

After working up several character designs we created “the lovable lawyer”. This would be a character with a friendly face to the company who was dressed in the company colours and would talk to the viewers about each service. We created storyboards and designs, which were then worked up, further into an animatic and then detail was added including backgrounds, sound effects and music. We wanted the character to walk and talk and so ensured that his mouth movements were the same as a real person.