PROJECT BRIEF

ERF Electrical wholesalers required an animation to promote their seven core values and their services. They wanted the animation to introduce their glowworm mascots ERF and ESSEN.

THE CHALLENGE

The animated characters should highlight the core services and take the customer on a journey. The animation should incorporate the companies’ brand colours and logo.

THE SOLUTION

Building on the idea of taking the customer on a journey we decided that we would have ERF and ESSEN, the glow worms moving along with the action. They introduce the business and talk about the core values and processes. We designed them to be fun and friendly, which portrays the company ethos also. The animation takes the viewer on a journey starting at the wholesalers and the backgrounds change to reflect the different sectors that they supply before embarking on a parcel delivery.