PROJECT BRIEF

David Lloyd Clubs required a promotional video to showcase their new leisure facilities and state-of-the-art gymnasium equipment.

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THE CHALLENGE

We were asked to show the many facilities of the club to engage viewers and increase membership. The management team wanted to create a feel good factor with the message of “come to life” at David Lloyd clubs. The members of the club varied in age and so it was important for the video to reflect that the club catered for all ages and had both the staff and facilities to provide an enjoyable experience.

THE SOLUTION

Following a member of the club arriving and being welcomed to witnessing their journey through the club, we were able to highlight the many leisure facilities on offer at the club. We chose a music track, which carries its own narration within the lyrics and matched the visuals closely to this. Filming at the club enabled us to capture the high tech gym equipment and people working out, right through to the large tennis courts and people in competitive sport to people relaxing in the clubs swimming pools. A colour grade was applied throughout the video to create a warm feeling on the video.