Following several voice and conference calls, we decided that we needed to see the machine in action and so paid a visit to one of the exhibitions our client was demonstrating the Reflex II at. Witnessing the machines capabilities we filmed some demo footage which we used as the foundations for the storyboards of the animation. We decided to keep the scenes minimal to allow for on screen text to accompany the visuals. We wanted to take the viewer on a journey, to show how everyday technology relies on the microchip and circuit boards to work but without the help of carrier tape, robots would have nothing to pick the component from. We feel this approach outlines the importance of carrier tape and its usage, but more importantly how the Reflex II enables a smoother, quicker and more reliable system. For the live action video we thought it best to let the Reflex II do the talking and so filmed this as a how to guide for the operators.